Q: What is it all about?
A: It¡¯s a reproduction of ancient Chinese painting by means of woodcarving, and its possible applications in architecture and furniture making. It touches the depth of the ancient Chinese civilization and brings about oriental Far East inspiration and meditative function.
Q: What are the other major key business drivers for your products and services?
A: To introduce the most brilliant Chinese painting in ancient time to the occidental world.
Q: How do your products/services meet the needs of your customers?
A: With accuracy in the reproduction, and with beautiful and natural wood grain that is in line with Chinese painting, it demonstrates what is of the original idea of the Chinese painting. It meets the needs of the people who seek spiritual comfort, particularly those who enjoy the art of the Far-East. Since it blends well with modern furniture style, it would seep into the marketplace in the occidental to play a role like the Japanese Shoji has already played.
Q: Why are you better able to meet these needs than competitors?
A: It is a brand new thing that cannot be found in any marketplace; its copyright has been reserved.
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Q: Explain the nature of the resources needed (developers, marketing money, etc...) to go from the current state of your offering to readiness for market.
A: Firstly, a resource is needed that is to figure out the prototype for the woodcarving. This job calls for a profound knowledge of the Chinese painting. After that, the same resource shall be applied to do the equivalent woodcarving with accuracy.?Secondly, to incorporate the woodcarving painting into the design of what showcases the feature of the painting, such as in the cases of the Meditation Wall and the meditation furniture. It asks for the designer to work mutually and well with the first group of people (in the first resource), so as to work out the integration of the incorporation. Thirdly, to use the furnishings as some key parts to air an oriental atmosphere in residence as well as in architecture. After these steps, it comes to the full readiness for market.
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Q: Describe who are the potential buyers of your offering in the initial phase of your development (early adopters phase).
A: Early adopters would be some individual buyers of the meditation furniture. Some interior designers and architects would take notice of it and begin to initiate a movement of it because of its potential market.
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Q: Describe who are the potential buyers of your offering as your offering gains momentum (expansion phase).
A: I would like you to read what I have enjoyed A Historian Looks at Chinese Painting, for I was convinced ¨C once again, and was encouraged by it when I read it,?and I see the potential buyers in this phase are those who will finally recognize its "rhythmical vitality", as the top popularizer of the Oriental civilization to the Occidental world Lin Yutang accounted of it. Here the vitality seems to me particularly in the demonstration of the movement of the short and longer lines as in A1-2.